Icelandic visual artist and entrepreneur Andrea Maack breaks the boundaries between art, fashion and beauty. Her work as an artist stems from an internal drive to create innovative, multi-sensory experiences. Starting with a blank page, her process is one of tapping into new visions waiting to be born within her, abstract images in her mind’s eye. Her background and general passion for fashion and beauty became apparent when she started her art career, where she quickly became known for her romantic minimalistic installations showing the world of beauty and fashion through the eyes of a visual artist. Her first ever perfume creation was revealed at an independent gallery show in 2008, where she mimicked a perfume launch, handing out strips of her original artwork with a fragrance titled SMART (smell art) to the guests, since then she has held over a dozen gallery and museum shows worldwide. Maack was born and raised in Iceland and moved to London in her early twenties, where she worked in the fashion industry. She graduated from the Iceland Academy of the Arts in 2005 with a degree in fine art. Since then, she has held over a dozen gallery and museum shows worldwide. Her work has appeared in the international art and fashion media from Artnet and Frieze to AnOther and French Vogue. Her eponymous fragrance brand was born in 2010 through a series of art exhibitions, where she set out to answer the question: How do you turn a drawing into a fragrance?