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NÝTT: FLUX Extrait De Parfum

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BOTTLE DESIGN

 

The Andrea Maack perfume vessels, designed by Milan based Architecht Maddalena Casadei took inspiration from Andrea Maack ́s Nordic roots and her body of artwork. Her inspiration came from sculptural shapes in nature, particularly black Obsidian Volcanic rocks found in the Icelandic highlands, focused on clean lines that fit well in the hand, dark in colour and sleek in design; housed in gender-neutral boxes created by graphic dedigner Tommaso Garner who took Maack’s original paintings and translated them into the black and white exterior design. The bottle design was chosen as one of the most innovative fragrance bottle designs in a selection by Wallpaper* Magazine in 2018.

 

“Iceland is though, enchanting and mysterious country, while it takes away it adds and from this dualism the idea of the bottle was born by removing elements and adding the perceiving of instability. Removing one corner of the bottle gives it a strong identity, flexibility in display and is comfortable to hold, strict and determined as the artist herself. The black colour mysteriously hides the content adding some drama. We decided to add the Andrea Maack graphic only on the external box as the discovery approach is gradually conducted into a word of tactility and smells.”
- Maddalena Casadei & Tommaso Garner

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